YOCO

LAUNCH EVENT BRANDING

WHAT'S NEXT?

Product launch event branding for Yoco Next. As Creative Director, I led the creative vision, from concept to execution, around the spark of a new era.

Client

YOCO

Services

Creative direction · Event identity · Stage & motion design

Panel discussion on the Yoco Next stage under blue lights, with the Yoco Next logo and #YocoNext on the screen behind
Panel discussion on the Yoco Next stage under blue lights, with the Yoco Next logo and #YocoNext on the screen behind
Yoco Next identity board: outlined chevron and X shapes, a Yoco payments app screen, event photos and a Get Paid screen
Smiling guests wearing Yoco Next lanyards, beside the empty venue with neon cube lights hanging above rows of clear chairs
Three Yoco Next posters: two say “Taking you to the next level” with blue chevrons, one “Celebrating 10 years of progress”
Yoco Next venue branding: a “Celebrating progress” window graphic and a “10 years of progression” wall in a blue-lit corridor
Yoco Next event landing page on a laptop, with Book tickets and Attend virtually buttons above event photos
Yoco Next stories: “It’s about the past, present and what’s next”, “Join us in-person or virtually” and “Secure your spot”
Four black Yoco Next tote bags with blue and white chevron graphics, including “Bag secured” and “Next is now, next is you”
Black Yoco Next hoodie with a small blue and white chevron and X graphic on the chest and a Yoco tab on the sleeve
Yoco Next crew passes on black lanyards, beside a hand holding a bundle of printed Yoco Next lanyards
Six Yoco Next Instagram posts, including “Card > Cash”, “Make payments boring again” and “Secure your spot”
Yoco Next venue before doors open: rows of clear chairs, a lit bar and neon cube lights hanging from the roof trusses
Yoco Next campaign posters: “Drama-free payments for your business”, “Making payments boring again” and the new Neo Touch
Speakers seated on the Yoco Next stage in front of an audience, with the Yoco Next logo on the big screen
Orange “Get Paid” stage screen showing the Yoco payments app, above a neon chevron and X sign at Yoco Next

Yoco Next: product launch event branding for a South African payments platform

Yoco Next was a landmark product launch event marking the evolution of Yoco’s card machine and online product ecosystem. As Creative Director, I led the end-to-end creative vision, from concept development to event execution. My job was to shape a visual identity that captured entrepreneurial momentum and what it means to step boldly into what comes next.

The idea: the future is written today

The central idea was transformation, and we treated the name Next as a declaration. We positioned the event around the idea that the future is written today, and that this moment was Yoco’s inflection point: a new era of hardware, software and ambition.

The creative concept: the spark of what comes next

The concept drew on the energy of a spark: the precise moment of ignition between where a business has been and where it’s going. Visually, that became a bold, forward-leaning identity that pairs enterprise-grade confidence with the raw creativity of South African entrepreneurship.

Event identity across stage, motion, collateral and digital

Every touchpoint was designed to feel like a reveal: the stage design, the motion graphics, the collateral and the digital assets. The result was one cohesive system that felt intentional at every scale, from a single screen graphic to a full stage backdrop.

Creative direction with designer Kelsy Arden

I worked alongside designer Kelsy Arden. We split creative ownership clearly and stayed tightly aligned on the visual language. My role was to set the conceptual framework and keep every channel coherent, while giving the team room to execute with autonomy and precision.

For more of my work with Yoco, see the Yoco website design and direction case study.

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