HI, I AM RUAN LATEGAN

HI, I AM
RUAN LATEGAN

DESIGNER & CREATIVE DIRECTOR.

I help businesses build clear, connected journeys that turn browsers into buyers. Every touchpoint should show your value and make it easy to say yes.

Trusted by fast moving brands

ABOUT ME

ABOUT ME

I’ve built a career at the intersection of design, growth, and brand. From leading creative direction to driving high-performance funnels at scale, my work bridges the gap between compelling design and measurable impact. Each role has shaped how I help businesses unlock clarity, create design systems, and grow. Whether I’m embedded in a team or partnering as a consultant.

  • UI & UX design

  • Design Systems

  • Creative direction

  • Paid media

  • Website design

  • Team enablement

  • Human-centred design

  • Brand design

EXPERIENCE

Verbrant

Creative Director & Designer

2024 - Present

I help ambitious businesses bridge the gap between strategy and execution. I clarify UI and UX across every digital touchpoint, shaping journeys that make it easy for people to understand, trust, and choose a brand. My role spans hands-on design and creative direction and building systems that empower teams to keep growing with clarity and confidence.

Verbrant

Creative Director & Designer

2024 - Present

I help ambitious businesses bridge the gap between strategy and execution. I clarify UI and UX across every digital touchpoint, shaping journeys that make it easy for people to understand, trust, and choose a brand. My role spans hands-on design and creative direction and building systems that empower teams to keep growing with clarity and confidence.

YOCO

Commercial design lead

2019 - 2026

At Yoco, I led both brand and growth design to turn scattered user journeys into connected, high-performing funnels. I lead a team of 5 designers and partnered with marketing, product, brand and engineering to clarify how every touchpoint works from first click to loyal customer.

YOCO

Commercial design lead

2019 - 2026

At Yoco, I led both brand and growth design to turn scattered user journeys into connected, high-performing funnels. I lead a team of 5 designers and partnered with marketing, product, brand and engineering to clarify how every touchpoint works from first click to loyal customer.

Visionary studios

Creative director

2016 – 2022

I led brand transformations for businesses from brand identity refreshes to website builds. I worked closely with clients to clarify their positioning, design visual systems that stand out, and build brand experiences that connect meaningfully with audiences.

Visionary studios

Creative director

2016 – 2022

I led brand transformations for businesses from brand identity refreshes to website builds. I worked closely with clients to clarify their positioning, design visual systems that stand out, and build brand experiences that connect meaningfully with audiences.

Freelance

Designer

2010 – 2016

I worked freelance with a wide range of brands and agencies designing everything from brand identities to digital campaigns. This period honed my ability to adapt, experiment, and deliver design solutions that balance creativity with real performance.

Freelance

Designer

2010 – 2016

I worked freelance with a wide range of brands and agencies designing everything from brand identities to digital campaigns. This period honed my ability to adapt, experiment, and deliver design solutions that balance creativity with real performance.

SELECTED WORKS

SELECTED WORKS

See all work

Virtual Vaults

UI and UX Design

Yoco

Creative direction & design

Yoco Next

Creative direction

Laura Kay

Brand Identity design

FYN Restaurant

Brand Identity design

Yoco Next

Creative direction

Simple payments

Creative direction & design

Simple payments

Creative direction & design

Say Hello

Say Hello

Retainer, project-based, or something in between, reach out and we'll figure out the right structure together.

Get in Touch

Get in Touch

  • UI & UX design

  • Design Systems

  • Creative direction

  • Paid media

  • Website design

  • Team enablement

  • Human-centred design

  • Brand design