LAURA KAY

INTERIOR DESIGN BRANDING

FORM OVER FUNCTION

Interior design branding for Laura Kay. I led the research and design of a typographic identity on a modular grid, built for print, digital and spatial use.

Client

LAURA KAY

Services

Brand research · Brand identity · Design systems

Laura Kay stationery on black: cobalt-blue notebook with plus-sign grid, cream letterhead and card on a silver bubble mailer
Laura Kay stationery on black: cobalt-blue notebook with plus-sign grid, cream letterhead and card on a silver bubble mailer
Laura Kay brand identity flat lay: blue notebook, cream cover letter and translucent contact card resting on a silver mailer
Close-up of Laura Kay stationery: blue sheet marked interior + design, cream cover letter and translucent plus-grid overlay
Laura Kay letterhead set: blue sheet, cream cover letter and translucent grey overlay printed with a grid of blue plus signs
Laura Kay business cards in cobalt blue and stone grey, beside a wide grey card with one rounded corner, on black
Dark office interior with a booth clad in geometric 3D tiles, where men talk over coffee and a laptop under a pendant light
Four people meet at a wooden table in a dark booth framed by geometric tiles, under a white pendant lamp
Man working on a laptop at a wooden table behind black steel-framed glass, under amber glass pendant lights
Man on a bar stool at a wooden counter talks to a woman holding a coffee cup, in front of a wall of framed prints
Laura Kay stationery set: blue sheet, cream letterhead, grey envelope and blue and grey business cards on black
Laura Kay terms and conditions sheet with a blue grid-patterned notebook, translucent rounded card and grey envelope
Laura Kay stationery flat lay: cream terms and conditions page, blue notebook, translucent contact card and grey envelope
Open cobalt-blue Laura Kay presentation folder with a string tie, holding a cover letter and a translucent contact card

Interior design branding for Laura Kay: a typographic identity for a human-centred studio

I led the research, design and development of the visual identity for Laura Kay, an interior design studio dedicated to creating joyful, functional and human-centred spaces. Laura Kay specialises in interiors that prioritise well-being, productivity and alignment with brand identity. My task was to turn that ethos into a visual language that shows both the studio’s modern professionalism and its warm, human touch.

Research: finding the brand’s foundations

Through interviews, brand workshops and competitor analysis, I helped uncover the brand’s emotional and strategic positioning: a studio that blends clarity with creativity, and structure with play. Three foundations came out of that work: joy, clarity and thoughtful functionality. They became the anchors of the identity and grounded its direction, so the work reflects the values at the heart of the business.

A typographic identity built on a modular grid

The identity is led by type and plays with structure and contrast. I designed a modular typographic system that acts as both structure and signature. The logotype is custom set to sit within the grid, which creates playful yet precise moments across the collateral and keeps layouts dynamic but cohesive. The typefaces are modernist but warm, so the brand reads as professional without feeling cold. A palette of neutrals with bright accents adds contrast without losing coherence.

A flexible design system for print, digital and spatial formats

To support Laura Kay’s growth, I developed a flexible design system with scalable components and layout rules. It keeps the brand visually consistent across print, digital and spatial formats, and leaves room for the clever, layered layouts that support storytelling across media. The result is a refined system that reflects the studio’s values and still feels alive and personal wherever it appears.

For another identity project, see my brand identity design for Claylat, a ceramics brand.

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